"THEY CALL ME LOYALTY!"

You have got to be kidding me. This song comes on at every single movie I go see. I have always hated it. And at the end when Dale Jr. comes on the screen and tells you the song is free and how you can download it at Yahoo.com I always reply to him, "It damn well better be free Dale, I'm not paying real money for that garbage." Recently however I realized something about the song. It has a lot of underlying stereotypes and ideologies. And they are rather absurdly blunt now that I think about it. First off, Kid Rock is a rap slash rock slash country singer even being from Detroit he is a very common associate with southern folk and all those confederate flag wavers, especially after his song, "Cowboy" came out. Now tie Kid Rock to NASCAR no less and you have a mega super southern tie. Throw in Dale Earnhardt Jr. as appealing to a southern crowd as grits and okra. But did they stop there? Of course not, tie in hardcore American patriotism and service to your country and what do you have? Warrior. Albeit a semi good message about the National Guard and how they are "American Warriors" and indeed they are in a sense just that. However the scene where Dale Jr. downshifts and essentially kills two other drivers, or at least causes them to crash into each other and burst into flames, does not seem really pertinent to anything at all. It is clear that they are trying to paint Dale Jr. as an American warrior as well, yet driving a car in circles with National Guard painted on the side hardly gives you the right to be considered such. I guess what I am getting at is that this video is basically a commercial for the National Guard and almost directly calls on southern Americans. It isn't demanding they join the National Guard, but it surely does try to plant the seed in their head that hey, join the National Guard and you will get to drive race cars, shoot stuff, play with fire, meet Kid Rock and all the while serve my almighty America as I "breathe red white and blue." The targeted demographic here is clear, southern young males. Between the show of massive vehicles on land and in air, the hardcore rock concert and thrilling race scenes it doesn't leave much doubt at all. But to be perfectly honest, is Kid Rock the so called, American Badass, Rock n' Roll Jesus, Early Morning Stoned Pimp and Devil Without a Cause really all that good of a representative for American "loyalty" or patriotism? Not that there is anything wrong with supporting your troops here in America, just please ignore their targeted hegemonic ideological supporting propaganda. And what in the hell does "they call me loyalty" even mean!?! You don't even make sense Kid Rock.