When purses ruled the world...

Well, if you are anything like me, you are probably sitting there saying to yourself, "What in the hell just happened." Reasonable response to that video I would say. I was in St. Louis with a friend the other day and this commercial came on the television in our room. We spent essentially the entire 2 minutes trying to guess what exactly it was even advertising. I at first claimed it to be for Discover card while my friend insisted it was for some sort of car. Neither of us had seen the commercial before obviously and of course neither of us were right. 2 minutes of nostalgic rustic peaceful music with a montage of travels, cultures and experience, a bricolage of life if you will, all for what? A 500 dollar purse. To tie the idea that finding ones self and figuring out where life will take you to a purse is in no way whatsoever absurd to me. Moreover, it is American. Ridiculously American at that. It is becoming such a normalized narrative to be "inspired" by a commercial that really only encourages stocking up on more material possessions. Whether it be Nike, Visa or Louis Vuitton we are constantly encouraged to tie all these consumer products to the importance of our lives. If you can't pick up on how unbelievably absurd this commercial is then odds are, you own a 500 dollar purse, and you considered buying it, a journey.